You’ve likely heard that plants make people feel better, but did you know that the look of greenery alone can have a measurable impact on mood, behaviour, and even buying habits? Whether it’s a lush green wall in a boutique or a sculptural faux tree in a restaurant corner, plants (real or artificial) help create spaces where people feel more relaxed, connected, and inclined to stay longer. 

Studies in environmental psychology consistently show that natural elements – especially greenery – reduce stress, lower heart rate, and create a sense of well-being. When people walk into a space that includes plants or greenery, their brains respond almost instantly: they feel calmer, safer, and more at ease.

This is crucial in customer-facing environments like:

• Retail shops (where relaxed customers spend more)

• Salons and spas (where atmosphere is everything)

• Restaurants and cafés (where ambiance drives repeat business)

• Event spaces (where first impressions matter)

But does faux greenery have the same effect? Surprisingly, yes. Visual exposure to greenery, regardless of whether it's real or artificial, still triggers positive psychological responses. As long as the plants look realistic and are thoughtfully styled, they can provide a sense of life and vibrancy, a visual “softening” of harsh architectural lines, and a connection to nature in otherwise urban or indoor settings. The brain responds to the appearance of nature, not the chlorophyll.

Here’s what thoughtful greenery can do for your business:

• Increases dwell time: Customers are more likely to linger in spaces that feel welcoming and calm.

• Boosts perceived value: Greenery communicates care and quality which can elevate the perceived value of your brand.

• Encourages return visits: A well-designed, visually pleasing environment keeps people coming back.

• Improves employee well-being: Don’t forget your team – a visually calming workspace can boost morale and productivity.

Whether you’re using a tall faux plant in a waiting area or an entire green wall as a brand backdrop, the key is to make it feel natural. Asymmetry, texture, and layering all help faux greenery come to life. At Petal Perspective, we design pieces that blend seamlessly into your space, creating all the impact, with none of the watering.

People may not always consciously notice the greenery around them, but they feel it. And in a competitive market, where customer experience is everything, that feeling can be the difference between a one-time visit and a loyal client.

Ready to make your space more inviting? We’d love to help you craft a green moment your customers (and their subconscious) won’t forget.